If you’re a hands-on small business owner, it’s crucial to plan for a day when a crisis — a sudden illness, family emergency, or travel disaster — keeps you away from the office.
Smart business owners get business insurance to help protect against common risks like natural disasters and theft, but then some fail to put a plan in place to safeguard the company if an unanticipated event detains the owner for days, weeks, or even months.
That’s what happened to Teana McDonald, founder of 3E Connections, a social media and public relations agency in Florida. Her attitude before a crisis hit? “I’m Superwoman, right? There’s no way I’ll ever catch the flu and be ordered to stay in bed for five days,” she says.
When she did get felled by influenza, she panicked and got sicker because she was not 100% confident that her one employee could run the business while she recovered. So she switched all in-person meetings to phone conferences. She also managed billing, customer inquiries, client proposals, and more from her bed, “while near death,” she says.
However, you can avoid a similarly dramatic scenario if you take these five steps to prepare your company for your absence in an emergency: